Campaign - Castle Lager Tavern Tour

Activations implemented by Eyes and Ears at various outlets around Gauteng

Timing – November & December

What is it about?

Castle Lager has always prided itself in being South Africa's iconic beer; it is the only beer that can bring South Africans together and it is the only beer that can quench a South African thirst through its unique balance between taste and refreshment.

In this promotion, Castle Lager will take on Europe in its 5 major beer making countries, namely Ireland, Austria, Czech Republic, Germany and England to prove that there's no beer in Europe that can match the taste of Castle.

Main Prize:

Castle Lager will select 5 two-men teams (10 consumers in total) to be Castle Lager Ambassadors to go on a 12 day tour of 5 countries in Europe to see if they can find a beer that can match the taste of Castle.