Eyes and Ears takes pride in its unique "roots up" research techniques. The goal is simply to form insight. We form insight by paying close attention to the diverse environments, cultures, languages and lifestyle of the very people marketing communicates with; Insight as bright ideas, the kind of spark that ignites inspiration but more importantly, Insight as a deep and clear understanding, one that reaches the core of what consumers are all about.

We allow this kind of focused technique to be adaptive so that we have the capacity to shape and constantly refine our approach on a rational and emotional view, fulfilling the consumer's brand experience as acutely as possible – the result is an effective marketing and communication strategy.

FIELD FOCUS GROUPS

Field Focus Groups allows for the perceptions, ideas and opinions of a consumer to be heard in their environment, as a practical research method done in their language in order to identify new, relevant market opportunities

EXPERT GROUPS

Expert Groups are discussion groups that include professionals and/or specialists in a particular field; for example, teachers, nurses, members of SAPS, community leaders, decision makers, opinion leaders, musicians, etc.

CHAT GROUPS

Chat Groups are informal discussion groups that include both the client and the consumer. These groups are facilitated by Eyes and Ears and allow a client to interact directly with the consumer, providing face-to-face communication.

TRADE/ CONSUMER IMMERSIONS

This marketing tool offers the client a firsthand experience of the consumer's daily environment and behaviour by directly observing their reactions to brand, services and products; picture a consumer interviewed and accompanied for a shopping or even a peek into the home environment

AUDIO VISUAL RESEARCH

Much like Consumer Immersions, Audio Visual Research is a focus on capturing the consumer's reactions and responses – in this case, using such audio visual equipment like film cameras. The client has a special relationship because of direct observation, but also because he earns himself a reference to consult for new market opportunities