Our Services

We use our experience as well as qualitative and quantitative data (insights) to create unique and creative experiences to enhance our core services.

 

Brand

Activations

With two decades of experience, we have managed to develop a strong team, network and operation structure which enables us to reach Mass-market consumers.

 

These include emerging markets to middle markets, rural to township markets. We also have a set of insights and learnings from over the years that are the foundation of the service we provide.

  • Instore/Retail, Wholesale, Hybrid & Spaza Activations
  • Wet & Dry Sampling
  • Roadshows
  • Church & Pilgrimage Activations (E.g. ZCC & Shembe Activations)
  • Experiential Events

stokvel

activations

Over the years, we have connected brands to the stokvel market – allowing them to leverage from the ever-growing market. We bring your brand closer to stokvel groups through door-to-door visits as well as buying and banner day activations.

 

We understand the need for brands to move with members, not only during the stokvel season but throughout the year to foster and solidify mutually beneficial relationships.

  • Product Sampling
  • Product Talk
  • Stokvel Registrations (data base)
  • Loyalty Programs
  • Wholesale Incentives

Field Services, Seeding &

Distribution

The traditional trade market has evolved over the years. In South Africa, it has emerged as a key market servicing the core or majority of the population.

 

As this is new territory, many businesses have not established the resources or capabilities required to fully service this market. We are here to help you close the gap with our field services, seeding and distribution services.

  • Informal Market Seeding (where most distributors don’t go)
  • Merchandising Solutions: Spaza & Wholesale
  • Push – Sell in stock
  • Pull – Activate in order to move stock

Market Intelligence & Insights

With consumer insights at the core of our service offering, we pride ourselves in providing tailored qualitative and quantitative research for our strategic partners.

 

Through the use of immersions and focus groups, we ensure that we derive beneficial insights for your brand’s specific needs.

  • Consumer Immersions
  • Qualitative Focus Groups
  • In-store Shopper Research
  • Promo Evaluation Research
  • Mystery Shopper